Back to results
US 7,341,195 B2Granted
System and method for targeted education and advertising
OwnerDeirdre M. Ciminoinventor
Life of this patent
Estimating the term…
Abstract
A method and apparatus for targeted education and advertising preferably includes sanitary paper comprising a plurality of portions and a consumer-friendly message disposed on at least one of the plurality of portions. The consumer-friendly message preferably comprises commercial or noncommercial health-related advertising information. A URL is preferably disposed on the at least one of the plurality of portions and the URL is preferably associated with a host computer system hosting a health-related newsletter template. The paper preferably also includes a code disposed on the at least one of the plurality of portions, where the code is preferably associated with the health-related advertising information and health-related newsletter content.
Claims21
Apparatus for targeted interactive information dissemination and gathering, comprising:
- disposable separably segmented print-bearing medical examination table paper with a consumer-friendly health-related message displayed as a unitary whole on at least some of the separable segments;
- a host computer;
- a visually discernable informational key appearing on each of the separable segments, said key defining an address for communicating connection to said host computer;
- and
- a visually discernable code appearing on each of the separable segments and defining health-related information clinically correlated with the consumer friendly health-related message to be made available to a person applying said key to a computing device and communicatingly connecting with said host computer;
- said host computer being adapted for remote telecommunicating access by one in possession of one of the separable segments through personal application by such one in possession of one of the separable segments of said visually discernable key to the computing device, thereby causing the computing device to generate and transmit to said host computer an electronic signal responsively to said key and having said code embedded therein, said host computer further being adapted to transmit, responsively to receipt of said electronic signal, information to said computer device corresponding to said code for display on the computing device of said health related information to said one person in possession of the separable segment.
3 more elements
Apparatus for targeted interactive information dissemination and gathering, comprising:
- a disposable print-bearing medium with a consumer-friendly message displayed as a unitary whole thereon;
- a host computer;
- a visually discernable informational key appearing on said medium, said key defining an address for communicating connection to said host computer;
- and
- a visually discernable code appearing on said medium and defining information to be made available to a person applying said key to a computing device and communicatingly connecting with said host computer;
- wherein said host computer is adapted for remote telecommunicating access through personal application of said visually discernable key to the computing device generating and transmitting to said host computer an electronic signal responsively to said key and having said code embedded therein, said host computer transmitting, responsively to receipt of said electronic signal, information to said computer device corresponding to said code for display thereon to said person,
- wherein said disposable print bearing medium is medical examination table sanitary paper.
4 more elements
A method of directing targeted information for an entity to consumers, comprising:
- creating a tangible medium having said information emanating from said entity discernable therefrom by consumers having access to said medium;
- providing a visually discernable informational key on said medium for communicatingly connecting with a data processing system at a remote locale;
- placing said medium in a locale frequented by persons to whom said entity is interested in targeting the information;
- telecommunicatingly receiving inquiry communications at said remote locale from a person applying said informational key to an input device adapted for telecommunicative connection with said data Processing system in response to application of said informational key;
- causing an information laden template to be transmitted to said person for display in response to receipt of an electronic signal correspondence to said informational key at said remote locale;
- periodically refreshing and replacing said template displayed to said person at said input device;
- wherein the step of causing an information laden template to be displayed to said person on said input device further comprises selecting one of a plurality of said information laden templates to be displayed at said input device in response to receipt of a selected one of a plurality of visually discernable codes taken from said medium by said person and provided to said input device;
- obtaining demographic and/or health-related information about said person as a condition for causing an information laden template to be displayed to the person;
- causing the information laden template to be transmitted to said person for display in response to receipt of an electronic signal corresponding to said informational key at said remote locale;
- and
- causing the demographic and/or health-related information and visually discernable informational key to be transmitted to the entity while maintaining an association between the demographic and/or health-related information and the visually discernable informational key applied by the person.
8 more elements
A method for targeted education and advertising, comprising:
- a. hosting a health-related newsletter template;
- b. receiving consumer information from a consumer at a host computer system designated by a URL, the URL being displayed at a medical facility in association with health-related advertising information;
- c. receiving a code at the host computer system, the code being displayed at the medical facility in association with the health-related advertising information;
- d. populating the health-related newsletter template with health-related newsletter content selected in accordance with the code to create an edition of the health-related newsletter;
- e. communicating the edition of the health-related newsletter to the consumer;
- and
- f. communicating the consumer information to an advertiser associated with the health-related advertising information.
4 more elements
Dependencies are inferred from the claim text.