Display apparatus and display driving method for effectively eliminating the occurrence of a moving image false contour

A display driving method for driving a display that expresses luminance by varying light emission time length and displays gray scale by using a subfield method, said display comprising:

• a main path generating a first image signal having a smaller number of gray scale levels than an input image signal;
• a sub path generating a second image signal having a smaller number of gray scale levels than said first image signal;
• a switch circuit outputting said first image signal generated by said main path or said second image signal generated by said sub path by switching therebetween;
• and
• an image feature judging section controlling said switch circuit by detecting an image feature from said input image signal or a signal obtained by processing said input image signal, and by also detecting a pixel of a particular gray scale level from said main path, wherein said image feature judging section
• detects a motion region from said input image signal or said processed signal;
• generates a first motion signal based on said detected motion region;
• generates a level signal by detecting the pixel of said particular gray scale level from said main path;
• generates a second motion signal by correcting said first motion signal in accordance with said level signal;
• and
• generates, in accordance with said second motion signal and said level signal, a switching control signal for controlling said switch circuit.