Incorporating predicrive models within interactive business analysis processes
AssigneeNCR Corporation
InventorKenneth W. O'Flaherty
Life of this patent
Estimating the term…
Abstract
A Customer Relationship Management (CRM) system that incorporates predictive models. The system is used by business users who are unfamiliar with the art of data mining. The predictive model, which is constructed by a model-building mechanism in a data mining subsystem, accepts the appropriate input attributes, performs calculations against a segment comprised of records, and generates an output attribute.
Claims42
A method for using predictive models within a computer-implemented business analysis environment, comprising:
- (a) applying a derived measure against a segment, wherein the derived measure comprises a predictive model previously-built by a model-building mechanism in a data mining system, wherein the derived measure is invoked within an application template that is a sequence of one or more icons representing segments, filters, measures and functions and the icons are linked together in a workflow, and wherein the application template is used to save the sequence of icons linked together in the workflow;
- and
- (b) generating output for the segment from the predictive model in the form of measure values.
A computer-implemented system for using predictive models within a computer-implemented business analysis environment, comprising:
- (a) means for applying a derived measure against a segment, wherein the derived measure comprises a predictive model previously-built by a model-building mechanism in a data mining system, wherein the derived measure is invoked within an application template that is a sequence of one or more icons representing segments, filters, measures and functions and the icons are linked together in a workflow, and wherein the application template is used to save the sequence of icons linked together in the workflow;
- and
- (b) means for generating output for the segment from the predictive model in the form of measure values.
An article of manufacture embodying computer-executable code that, when executed by a computer, performs a method for using predictive models within a computer-implemented business analysis environment, the method comprising:
- (a) applying a derived measure against a segment, wherein the derived measure comprises a predictive model previously-built by a model-building mechanism in a data mining system, wherein the derived measure is invoked within an application template that is a sequence of one or more icons representing segments, filters, measures and functions and the icons are linked together in a workflow, and wherein the application template is used to save the sequence of icons linked together in the workflow;
- and
- (b) generating output for the segment from the predictive model in the form of measure values.
Dependencies are inferred from the claim text.