Method and system for marketing and game selection for lottery products

A method for game marketing and game selection in a lottery system comprising the steps of:

• a.) providing a game selection device having a user interface;
• b.) storing information corresponding to a plurality of games in the game selection device;
• c.) displaying information to identify one or more games and at least one play option associated with each displayed game;
• d.) receiving a game selection input from the user via the user interface, wherein the game selection input corresponds to at least one of the plurality of games stored in the game selection device;
• e.) receiving a play option selection input from the user via the user interface, wherein the play option selection input corresponds to at least one play option associated with the at least one of the plurality of games selected by the user;
• f.) encoding the at least one game selection input and the at least one play option as a code;
• g.) writing the code onto a play card;
• h.) providing a game marketing server, further wherein the game selection device is configured to:
• transmit game data to the game selection device, wherein the game data is additional games and corresponding play options operative on the game selection device;
• and
• receive player data from the game selection device;
• i.) carrying the play card to a physically removed sales device, wherein the sales device is configured to retrieve the code from the play card;
• and
• j.) transmitting the at least one game selection input and the at least one play option as an electronic record to a computer system, wherein the computer system is a central lottery system computer, wherein the game marketing server is not communicatively connected at any time to a central lottery system computer and no physical communication link exists therebetween, and wherein the game selection device is not communicatively connected at any time to the central lottery system computer and no physical communication link exists therebetween.