Competition entry via label

A method of entering a competition using a printed label that includes:

• machine-readable coded data indicative of at least an identity of the label and being uniquely indicative of the product item, said machine-readable coded data being readable by a sensing device as the sensing device is moved across the product label, thereby to produce interaction data for enabling the competition entry;
• human-readable information pertaining to the competition, the human-readable information being at least partially coincident wit the machine-readable coded data, the human-readable information including at least one field element that has a corresponding zone defined in relation to it in a page description stored in a remote computer system;
• the method including the steps, performed in a computer system, of:
• receiving interaction data from a sensing device, the sensing device having generated the interaction data based on coded data it sensed from at least some of the coded data on the product label as the sensing device was used to interact with the product label the interaction data representing interaction of the sensing device with the coded data and enabling the competition entry to be captured electronically in the computer system;
• and
• transmitting the competition entry to a competition administrator.

A method of enabling entry to a competition using a product label provided on a product item that includes human-readable information relating to a competition and machine-readable coded data relating to an identity of the label and being uniquely indicative of the product item, the human-readable information including at least one field element that has a corresponding zone defined in relation to it in a page description stored in a remote computer system, the method including the steps of, using a sensing device, of:

• sensing at least some of the coded data as the sensing device is used to interact with at least one of the at least one field elements;
• using the sensed coded data to generate interaction data representing the identity of the label and a position of the sensing device relative to the interface surface;
• and
• transmitting the interaction data to a computer system for enabling entry to the competition via the computer system determining that the interaction data represents interaction of the sensing device with at least one of the at least one field elements.