A machine-readable storage having stored thereon, a computer program having at least one code section for cellular network services and an intelligent integrated broadcast television downlink having intelligent service control with feedback, the at least one code section being executable by a machine for causing the machine to perform steps comprising:
- generating, in a mobile terminal, a request for media to be delivered to said mobile terminal, said request comprising a specified quality of service;
- transmitting, by said mobile terminal via a cellular service, said request;
- receiving, in said mobile terminal, said requested media having said specified quality of service via a single integrated cellular and VHF/UHF baseband processing integrated circuit from at least one of:
- a cellular broadcast service, said cellular service and a VHF/UHF broadcast service;
- and
- consuming said received requested media in said mobile terminal.