Inflatable display apparatus

An advertising display, comprising:

• a display apparatus having a base portion, and a display support portion extending vertically from the base portion, said display apparatus defining opposed first and second ends, and first and second sides;
• at least one display feature bearing at least one graphic presentation connected to the display apparatus;
• at least one tow device mounted to the display apparatus along at least one of the first and second ends;
• and
• a ballast system connecting to the base portion of the display apparatus, the ballast system including at least one elongate, ballast coextensive with and mounted to a generally horizontally extending surface of the second side of the display apparatus and having opposed, open first and second ends that are structurally rigid, and a continuous, solid wall, tarpaulin material construction extending between the first and second ends for permitting water to only flow through the first and second ends, the structurally rigid first and second ends maintaining the ballast as an open conduit by preventing the continuous, solid wall, tarpaulin material from collapse and enabling ample fluid transport therethrough.

A floatable display apparatus, comprising:

• at least two elongate pontoons provided in parallel arrangement, each of said pontoons having opposed first and second ends, and first and second sides;
• a plurality of column members extending in a row from the first side each of said pontoons;
• an elongate transverse member provided in parallel arrangement to said pontoons, each of said column members connecting to the transverse member;
• at least one elongate ballast coextensive with and mounted to a generally horizontally extending surface of the second side of each of said pontoons, and having opposed, open first and second ends having a first stiffness, and a continuous tarpaulin material construction, having a second stiffness that is much less than the first stiffness, extending between the first and second ends for permitting water to only flow through the first and second ends, the first and second ends configured to maintain the ballast as an open conduit by preventing the tarpaulin material from collapsing and enabling ample fluid transport therethrough;
• and
• at least one display feature connected to at least one of the column members.