Internet advertising system and method

A method of using a computer system for creating and publishing customized electronic advertisements, for a seller, to internet media venues owned or controlled by other than the seller, comprising:

• prompting each of the internet media venues through a first interface to the computer system to input presentation rules for the internet media venue for displaying electronic advertisements on the internet media venue;
• storing the presentation rules for the internet media venues in a first database,
• prompting a seller through a second interface to the computer system to input information to select one or more of the internet media venues;
• prompting the seller through the second interface to input information to create an electronic advertisement for publication to the selected internet media venues;
• storing the information input by the seller through the second interface in a second database;
• and
• processing and publishing the electronic, advertisement to one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue, whereby the electronic advertisement is displayed on each of the one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue.

A computer system for creating and publishing customized electronic advertisements, for a seller, to internet media venues owned or controlled by other than the seller, comprising:

• a first self-serve interface to the computer system through which each of the internet media venues is prompted to input design or style standards for the internet media venue to control look and feel of the advertisement when displayed on the internet media venue;
• said first interface prompting each internet media venue for design or style standards using a menu-driven format,
• a first database storing the design or style standards input by the internet media venues through the first interface;
• a second self-serve interface to the computer system through which a seller is prompted to input targeting information to target one or more of the internet media venues and prompted to input advertising content information to create an electronic advertisement for publication to the selected internet media venues;
• said second interface prompting each seller for the advertising content and selection information using a menu-driven format,
• a second database storing the advertising content and selection information input by the seller through the second interface;
• and
• a computer controller of the computer system processing and publishing the electronic advertisement to one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue, whereby the electronic advertisement is displayed on each of the one or more of the selected internet media venues in compliance with the design or style standards of the internet media venue;
• said computer controller comprising a design filter automatically applying or comparing the design or style standards of the internet media venue to the advertising content information input by the seller or the advertisement to control the look and feel of the advertisement when displayed on the internet media venue.