Apparatus and method for adaptive broadcast transmission

An apparatus for adaptive broadcast reception in a wireless device, comprising:

• a transceiver configured to receive a broadcast transmission;
• and
• a controller configured to determine whether a broadcast channel quality is insufficient and send a negative acknowledgement signal on a common uplink channel in response to determining the broadcast channel quality is insufficient.

An apparatus for adaptive broadcast transmission in a wireless system, comprising:

• a transceiver configured to transmit a broadcast transmission on a broadcast channel;
• and
• a controller configured to receive a negative acknowledgement signal on a common uplink channel, the negative acknowledgement signal indicating a broadcast channel quality is insufficient, wherein the controller is further configured to adjust the broadcast channel quality in response to receiving tho negative acknowledgement signal.