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US 7,172,073 B2Granted
System and method to communicate absorbent product features to consumers
AssigneeKimberly-Clark Worldwide, Inc.
InventorKim Ann Hanson
Life of this patent
Estimating the term…
Abstract
The present invention discloses and claims a packaging system and method for communicating absorbent product features to consumers. The packaging system includes a container and a consumer message label attached to the container. The consumer message label includes one or more swatches of the absorbent product, a future product, a related product, or a competitor's product for direct sensory perception by consumers without opening the container.
Claims19
A packaging system for absorbent products, said packaging system comprising:
- a. an absorbent product;
- b. a container enclosing said absorbent product, said container including an external surface;
- c. a consumer message label attached to said external surface of said container, said consumer message label including a first swatch, wherein said first swatch includes a first predetermined feature and is available for direct sensory touch without opening said container;
- and
- d. a cover adjacent to said first swatch, said cover having an aperture through which said first swatch is available for direct sensory touch without opening said container.
2 more elements
A packaging system for absorbent products, said packaging system comprising:
- a. an absorbent product;
- b. a container enclosing said absorbent product, said container including an external surface;
- c. a consumer message label attached to said external surface of said container, said consumer message label including a first swatch and a second swatch, wherein
- i. said first swatch includes a first predetermined feature;
- ii. said second swatch includes a second predetermined feature;
- iii. said first and second predetermined features are not identical;
- iv. said first and second swatches are available for direct sensory touch without opening said container
- d. wherein said consumer message label further includes a cover adjacent to said first swatch, said cover having an aperture through which said first swatch is available for direct sensory touch without opening said container.
5 more elements
Dependencies are inferred from the claim text.