System and method for distribution of interactive content to multiple targeted presentation platforms

A computer readable medium comprising a parser for producing a platform specific television enhancement file the parser comprising:

• a function that accesses a platform independent file containing project information, a description of an element, the position of said element, and a time at which said element may be rendered;
• a function that creates an HTML header containing said project information;
• a function tat places said position of said element between division tags in an HTML output file if said element is either a text element or a graphic element;
• a function that inserts JavaScript code if said element is an imported element;
• a function tat embeds a media player in an HTML file if said element is a television element;
• a function that updates an address at which said element may be accessed;
• and
• a function tat creates and stores triggers in a JavaScript array.

A method of producing a television enhancement comprising:

• accessing a database containing a platform independent enhancement file comprising elements, attributes of said elements, and trigger information specifying at least one event when said enhancement is rendered in synchrony with a video presentation;
• selecting a first parsing program from a plurality of parsing programs each parsing program supporting a specific platform;
• parsing said platform independent enhancement file using said first parsing program to produce a first output file that may be viewed with a web browser;
• saving said first output file;
• selecting a second parsing program from the plurality of parsing programs;
• parsing said platform independent enhancement file using said second parsing program to produce a second output file that may be viewed with employing a specific television platform;
• and
• saving said second output file.

A system for developing television enhancements comprising:

• a computer
• a database;
• a web browser;
• a first parser that parses a platform independent enhancement file contained in said database and that produces an output that may be viewed employing said browser;
• and
• a second parser that parses said platform independent enhancement file contained in said database and that produces an output that may be viewed employing a specific television platform,
• wherein said platform independent enhancement file comprises elements, attributes of said elements, and trigger information specifying at least one event when said outputs are rendered in synchrony with a video presentation.