System and method for reallocating and/or upgrading and/or selling tickets, other even admittance means, goods and/or services

A method of dynamically at least one of allocating, upgrading and awarding admittance to events to an event customer via a data communication network, said data communication network optionally comprising a server, workstations operably connectable to said server, one or more databases operably connectable to said server and said workstations, said workstations optionally including a web browser interface facilitating communication with said server, a point of sale server operably connectable to the server, a point of sale system operably connectable to the point of sale server, and wireless devices operably connectable to said server, said wireless devices including at least one of a smart card, a personal digital assistant, a mobile telephones, and a mobile data device, said wireless device comprising at least one of transmitting and receiving means and transceiver means for receiving and transmitting signals, said method comprising the at least one of the sequential, non-sequential and sequence independent steps of:

• (a) at least one of receiving a communication from and transmitting the communication to the event customer, the communication including a request for at least one of a movie ticket, a sporting event ticket, a concession, or merchandise to obtain admittance to at least one event, the communication also including an identifier associated with an identification device;
• (b) updating an account associated with the request;
• (c) at least one of accessing and verifying the account optionally a by utilizing the identifier stored on the identification device at the point of sale System upon presentation of the identification device to verify the request;
• (d) admitting the event customer at the point of sale system after verification of the request;
• (e) determining an available allocation associated with the event and notifying at least one of the event customers that are at least one of currently attending the event, and registered for at least one of allocating, provisioning, upgrading and awarding responsive to said determining the available allocation;
• and
• (f) accepting by at least one of the event customers said at least one of allocating, provisioning, upgrading and awarding in accordance with predetermined criteria, wherein the upgraded and re-allocated event customer is evaluated with respect to at least one of appropriate behavior, wearing of excessively large hats, and drunkenness behavior, and said evaluation is used in a reallocation algorithm in determining fixture upgrades to the event customer being upgraded;
• (g) transmitting a confirmation to the at least one wireless device confirming to the at least one event customer the at least one of said at least one of:
• allocating, provisioning, upgrading and awarding;
• (h) determining event customers to be notified via the at least one wireless device, and notifying the event customers responsive to customer Profiles comprising at least one of communication, patron satisfaction communication, additional revenue, additional advertising, and advertising sponsorship for advertising on the wireless device;
• and
• (i) polling the wireless devices of a plurality of users for additional communications including additional requests for at least one of additional movie tickets, additional sporting event tickets, additional concessions, additional services, additional offers, additional entertainment services, additional information and additional merchandise.

A system of dynamically at least one of allocating, upgrading and awarding admittance to events to an event customer via a data communication network, said data communication network optionally comprising a server, workstations operably connectable to said server, one or more databases operably connectable to said server and said workstations, said workstations optionally including a web browser interface facilitating communication with said server, a point of sale server operably connectable to the server, a point of sale system operably connectable to the point of sale server, and wireless devices operably connectable to said server, said wireless devices including at least one of a smart card, a personal digital assistant a mobile telephones, and a mobile data device, said wireless device comprising at least one of transmitting and receiving means and transceiver means for receiving and transmitting signals, said system comprising:

• (a) means for at least one of receiving a communication from and transmitting the communication to the event customer, the communication including a request for at least one of a movie ticket, a sporting event ticket, a concession, or merchandise to obtain admittance to at least one event, the communication also including an identifier associated with an identification device;
• (b) means for updating an account associated with the request;
• (c) means for at least one of accessing and verifying the account optionally by utilizing an identifier stored on the identification device at the point of sale system upon presentation of the identification device to verify the request;
• (d) means for admitting the event customer at the point of sale system after verification of the request;
• (e) means for determining an available allocation associated with the event and notify at least one of the event customers that are at least one of currently attending the event, and registered for at least one of allocating, provisioning, upgrading and awarding responsive to said determining the available allocation;
• (f) means for accepting by at least one of the event customers said at least one of allocating, provisioning, upgrading and awarding in accordance with predetermined criteria;
• (g) means for evaluating the event customer, optionally by other patrons located in the vicinity of the upgraded and re-allocated event customer, with respect to at least one of appropriate behavior, wearing of excessively large hats, and drunkenness behavior, and said evaluation is used in a reallocation algorithm in determining future upgrades to the event customer being upgraded;
• (h) means for transmitting a confirmation to the at least one wireless device confirming to the at least one event customer the at least one of said at least one of:
• allocating, provisioning, upgrading and awarding;
• (i) means for determining event customers to be notified via the at least one wireless device, and notifying the event customers responsive to customer profiles comprising at least one of communication, patron satisfaction communication additional revenue, additional advertising, and advertising sponsorship for advertising on the wireless device;
• and
• (j) means for polling the wireless devices of a plurality of users for additional communication including additional requests for at least one of additional movie tickets, additional sporting event tickets, additional concessions, additional services, additional offers, additional entertainment services, additional information and additional merchandise.

A system to upgrade and award admittance to events to an event customer, said system comprising:

• a server comprising a processor and a memory medium, said server connected to a data communication network, said memory medium containing instructions for controlling said processor, wherein said processor receives a communication from the event customer, the communication including a request to obtain admittance to at least one event, the communication also including an identifier associated with the event customer, updates a database indicating that the request was processed, determines first predetermined criteria associated with the event indicative of at least one other event customer not attending the event, releases an allocation associated with the at least one other event customer responsive to said determining step, notifies at least another of the event customers to at least one of upgrade and award the at least another of the event customers with the allocation, transmits a confirmation to the at least one wireless device confirming to the at least one event customer the at least one of said at least one f:
• allocating, provisioning, upgrading and awarding, determines event customers to be notified via the at least one wireless device, notifys the event customers responsive to customer profiles comprising at least one of communication, patron satisfaction communication, additional revenue, additional advertising, and advertising sponsorship for advertising on the wireless device, and polls the wireless devices of a plurality of uses for additional communications including additional requests for at least one of additional movie tickets, additional sporting event tickets, additional concessions, additional services, additional offers, additional entertainment services and additional merchandise;
• and
• a plurality of wireless devices operably connectable to said server, said wireless devices including at least one of a smart card, a personal digital assistant, a mobile telephone, and a mobile data device, said wireless device comprising at least one of transmitting and receiving means and transceiver means for receiving and transmitting signals to and from said server, including accepting by the at least another of the event customers said at least one of the upgrade and award for the reallocation via at least one of said wireless devices, wherein patrons in the vicinity of the upgraded and re-allocated event customer evaluate the event customer with respect to at least one of appropriate behavior, wearing of excessively large hats, and drunkenness behavior, and said evaluation is used in a re-allocation algorithm in determining future upgrades to the event customer being upgraded.