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US 7,152,040 B1Granted
Electronic shelf label
AssigneeMicrosoft Corporation
InventorsEric Scott Hawthorne, Timothy Belvin
Life of this patent
Estimating the term…
Abstract
An electronic shelf label includes a transceiver configured to communicate with a plurality of wireless data tags associated with a plurality of retail products. The transceiver is further configured to communicate with a retail server system. A display displays information related to the plurality of retail products. A controller sends data to the retail server system related to the plurality of wireless data tags.
Claims40
An electronic shelf label positioned on a first retail product support structure, comprising:
- a transceiver positioned on the first retail product support structure and configured to communicate with at least one wireless data tag moved by a customer proximate the first retail product support structure, each of the at least one wireless data tag being coupled to a corresponding retail product associated with a different retail product support structure such that the corresponding retail product is also moved by the customer proximate the first retail product support structure, the transceiver further configured to communicate with a retail server system;
- a display configured to display information related to retail products;
- and
- a controller configured to send data to the retail server system through the transceiver as a function of data received through the transceiver from the at least one wireless data tag, the controller further configured to control the display of information on the display as a function of the retail products moved by the customer proximate the first retail product support structure and corresponding to the at least one wireless data tag.
1 more element
An electronic shelf label, comprising:
- a transceiver configured to communicate with a plurality of wireless data tags associated with a plurality of retail products carried on a retail product support structure, the transceiver further configured to communicate with a retail server system;
- an antenna, coupled to the transceiver, configured to generate an antenna pattern relative to the retail product support structure, wherein the antenna pattern is configured to overlap with an adjacent antenna pattern from an adjacent electronic shelf label;
- a display configured to display information related to the plurality of retail products;
- and
- a controller configured to send data, related to wireless data tags within a directional pattern, to the retail server system through the transceiver circuitry as a function of data received through the transceiver from at least one of the plurality of wireless data tags, the controller further configured to control the display of information on the display.
2 more elements
Dependencies are inferred from the claim text.