Toner and image forming apparatus

A toner comprising toner particles each comprising at least a binder resin, a wax, and a colorant, wherein:

• the binder resin comprises a resin formed by a reaction between an epoxy group of a vinyl resin (A) having the epoxy group and a carboxyl group of a resin (B) having at least a polyester unit and the carboxyl group;
• the toner has:
• a storage elastic modulus at a temperature of 80° C. (G′ 80) in a range of 1×105 to 1×108 Pa and has a storage elastic modulus at a temperature of 160° C. (G′ 160) in a range of 1×101 to 1×104 Pa;
• and the resin (B) is a resin selected from the group consisting of the following items (a) and (c) and the resin (B) has an acid value in a range of 0.1 to 50 mgKOH/g, wherein
• (a) is a hybrid resin having a carboxyl group;
• and
• (c) is a mixture of a hybrid resin having a carboxyl group and a polyester resin having a carboxyl group.