Insulated ice chest with accessory holders

An insulated cooler comprising:

• upstanding insulating front, rear and side walls, a bottom wall and a lid, the walls and lid together defining an insulated enclosed space;
• at least one accessory holder having a first coupling portion;
• and at least one second coupling portion complimentary to said first coupling portion provided on one of said front, rear and side wails for selectively coupling said accessory holder to said respective wall;
• wherein said accessory holder comprises a frame defining a perimeter of an accessory receiving space having an upwardly open mouth and wherein said first coupling portion is provided on an outer periphery of said frame;
• wherein one of said first and second coupling portions defines a generally dovetail projection and the other of said coupling portions defines a generally dovetail receptacle for selectively receiving said dovetail projection;
• wherein said dovetail projection comprises first an second flared walls extending outwardly from said one of said holder and said side wall, said flared walls projecting away from one another so the spacing between proximal ends of said flared walls is less than a spacing between distal ends of said flared walls;
• and
• wherein said dovetail projection further comprises wedge-shaped walls respectively extending generally perpendicular to said flared walls, said wedge-shaped walls having a maximum width adjacent an upper end thereof and a minimum width adjacent a lower end thereof.