Point-of-sale marketing material presence and viewability verification system and method
AssigneePhilip Morris USA Inc.
InventorsWilliam R. Sweeney, Ulysses Smith
Life of this patent
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Abstract
A system and method is provided for monitoring the viewability of a display, and includes a point-of-sale display, at least one sensor that detects at least one of presence, placement and viewability of a display, a central processing unit that receives an output from the sensor and compares the output with a predetermined value to determine if an abnormal condition affecting viewability of the display exists, and a communication device that communicates an alarm signal produced by the central processing unit under abnormal conditions to a remote recipient or to a storage device.
Claims24
A system for monitoring viewability of a point-of-sale display, comprising:
- the point-of-sale display,
- at least one sensor that detects presence, placement and viewability of the display, and
- a central processing unit that receives an output from said sensor and compares said output with a predetermined value to determine if an abnormal condition affecting viewability of the display exists.
A method of verifying the viewability of a point-of-sale display, comprising:
- monitoring a sensor positioned in the vicinity of the point-of-sale display to detect the orientation of the display, the location of the display and the presence of an object blocking viewability of at least part of the display;
- outputting a signal from said sensor to a central processing unit;
- comparing the signal from said sensor with a predetermined value to determine whether an abnormal condition affecting viewability of the display exists.
Dependencies are inferred from the claim text.