Just-in-time (JIT) event information for retail industry

A dissemination system for distributing time critical event information via a common communications medium comprising:

• a host interface for creating, categorizing, and timing said event information wherein said event information includes a determinable frequency and a determinable discretionary dissemination;
• said timing of said event information includes a specific date and time after creation of said event information;
• a digital repository for storing said event information;
• a processing module coupled to said repository and said host interface for queuing and disseminating said event information to at least one user interface;
• an information module for identifying a user and a user's profile to the system at said at least one user interface wherein said user profile is selected from the group comprising store identification, work department, and job title and including a relationship between said host and each said user;
• and,
• said processing module selectively communicating said event information via said communication medium to said user based upon said user's profile and said determinable discretionary dissemination, wherein selectively communicating said event information and said determinable discretion is dependent upon said relationship between said host and said each said user and is selected from one of:
• a dissemination from said host interface to all user interfaces,
• a dissemination from said host interface to said at least one user interface and then from said at least one user interface to another user interface, and,
• a dissemination from said host interface to said at least one user interface and then discretionarily from said at least one user interface to another user interface.