System and method for using location information to execute an action

A method for executing an action based on location information comprising:

• (a) receiving subscriber rules associated with a wireless device, wherein the wireless device is characterized by a location;
• (b) receiving the location information associated with the wireless device;
• (c) reviewing the location information and the subscriber rules;
• and
• (d) executing the action if the location information satisfies the subscriber rules, wherein the action includes implementing personalized features associated with the wireless device at a particular location dependent upon user preference at the particular location.

A method for using a wireless device comprising:

• (a) delineating a location;
• (b) defining an action to be executed when the wireless device is at the delineated location, wherein the action is based on rules which include implementing personalized features associated with the wireless device at a delineated location based at least in part upon previous user habits while using the wireless device at the delineated location;
• (c) comparing the wireless device's location to the delineated location;
• and
• (d) executing the action if the location information indicates that the wireless device is at the delineated location.