Roll forming apparatus and system

A roll forming apparatus for forming at least one roll from a unit of dough that is disposed within a baking container adapted for baking, the baking container having a bottom wall and at least one peripheral wall, said apparatus comprising:

• a head member adapted for dividing the measured unit of dough into a plurality of lobes upon insertion into the baking container, said head member comprising generally opposed distal and proximal ends and a plurality of arms, each of said arms extending from said distal end to said proximal end of said head member, wherein said distal end is configured to form a web of dough connecting each of the lobes formed by said plurality of arms;
• a shaft member coupled to said proximal end of said head member and adapted to support said head member over the measured unit of dough;
• a plurality of guide blades disposed in said head member and adapted to contact an inner surface of the baking container, each of said plurality of guide blades is positioned in a corresponding opening at each of said plurality of arms, each of said guide blades cantilevers between an extended position and a retracted about a pin, said pin located adjacent said proximal end of said head member;
• and
• a tension assembly mounted about said shaft member and adapted for retractably engaging each of said guide blades, wherein said tension assembly controls an amount of resistance in movement of each of said guide blades from said extended position toward said retracted position when said guide blades contact the inner surface of the baking container.