Buckslip lead generation system

A system for sales lead generation comprising:

• a customer identifier scanning device at a point-of-sale device at a retailer for scanning a customer identifier presented by a customer;
• a promotion identifier code scanning device at the point-of-sale device at said retailer for scanning a promotion identifier code associated with a pet related service presented by said customer;
• a retail transaction system adapted to accept input from said customer identifier scanning device and said promotion identifier code scanning device;
• a customer database for storing customer contact information associated with said input from said customer identifier scanning device and said promotion identifier scanning device;
• and
• a sales system at a pet service provider operable to communicate with said customer database.
• wherein said retail transaction system is operable to retrieve customer contact information from said customer database in response to accepting said promotion identifier code and said customer identifier presented by said customer to communicate said customer contact information to said sales system;
• and
• wherein said retail transaction system is adapted to associate a zero value purchase with said promotion identifier;
• and
• wherein said pet related service is not offered by said retailer.

A method of sales lead generation for a service provider initiated by a customer interested in a promotion for a pet related service, comprising the steps of:

• recording a customer identifier presented by said customer, at a retailer point-of-sale device;
• recording a promotion identifier code from a promotional material presented by said customer at said point-of-sale device, said promotional material promoting said service, wherein said service is not offered by said retailer;
• permitting said customer to retain said promotional material, said promotional material having directions for the customer to purchase said service directly from said service provider;
• accepting said customer identifier and said promotion identifier code by a retail transaction system;
• associating said promotion identifier code with a zero value purchase by said retail transaction system;
• retrieving customer contact information for said customer from a customer database by said retail transaction system;
• receiving from said service provider, a list of customers who have already purchased said service;
• verifying that said customer has not yet purchased said service;
• sending said customer contact information to said service provider;
• and
• adding said customer contact information to an outbound sales call queue at said service provider.

A method of sales lead generation for pet insurance service provider, initiated by a customer interested by a promotion for pet insurance, comprising the steps of:

• scanning a customer loyalty card presented by said customer to obtain a customer identifier at a retailer point of sale device;
• scanning a promotion identifier code from a promotional material presented by said customer, at said point-of-sale device, said promotional material promoting said pet insurance service, wherein said pet insurance service is not offered by said retailer;
• permitting said customer to retain said promotional material, said promotional material having directions for the customer to contact directly said pet insurance provider to initiate purchase of said pet insurance service;
• accepting said customer identifier and said promotion identifier code by a retail transaction system of said retailer;
• processing said promotion identifier code as if it was a zero value purchase by said retail transaction system;
• retrieving customer contact information for said customer from a customer database by said retail transaction system;
• adding said customer contact information to a list of customers interested in said pet insurance service;
• receiving from said pet insurance provider a list of customers who have already purchased said service after a predetermined time delay;
• removing records of customers who have already purchased said service from said list of customers interested in said pet insurance service;
• sending said list of customers interested in said pet insurance service from said retailer to said pet insurance service provider;
• and
• adding said customer contact information from said list of customers interested in said pet insurance to an outbound sales call queue to enable said pet insurance provider to contact said customer interested by said promotion for pet insurance to purchase said pet insurance service.