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AssigneeMicrosoft Corporation
InventorsDean J. Blackketter, Daniel J. Zigmond, Sandra R. Bernardi, Timothy F. Park
Estimating the term…
Described are methods and apparatus for enhancing a television advertisement simultaneously displayed on a number of remote receivers. In one embodiment, one or more advertisement templates are stored in memory on each of the remote receivers. The templates include formatting information and data fields into which can be inserted predefined types of information. For example, a selected template may be adapted to receive and display an advertiser's name, product, and a hyperlink to the advertiser's web site. A content creator, (e.g., a program producer, broadcaster, affiliate, cable company or satellite provider), embeds an advertisement summary in a data service channel of a broadcast signal. The advertisement summary includes a resource identifier unique to a selected one of the advertisement templates. Upon receiving an advertisement summary directed to a resident advertisement template, the receiver combines custom advertisement information provided in the advertisement summary with formatting information provided in the advertisement template. The receiver employs the combined information to create and display a custom advertisement, which may include hyperlinks to additional produce or service information.
A method for creating custom advertisements in a timely manner for display with television broadcast programming, wherein the custom advertisements include custom advertisement information that can be transmitted over a data service channel having a restricted low bandwidth, but wherein the entire custom advertisement cannot be transmitted over the low bandwidth data service channel in a timely manner, the method comprising:
A method for broadcasting advertising content for display on a remote receiver during the display of a program, the method comprising:
A machine-readable medium having stored thereon data representing sequences of instructions, wherein the instructions, when executed by a processor, cause the processor to embed an advertisement summary in a low bandwidth data service channel of a video signal, the advertisement summary including:
A machine-readable medium having stored thereon data representing sequences of instructions, wherein the instructions, when executed by a processor, cause the processor to:
A system for creating custom advertisements in a timely manner for display with television broadcast programming, wherein the custom advertisements include custom advertisement information that can be transmitted over a data service channel having a restricted low bandwidth, but wherein the entire custom advertisement cannot be transmitted over the low bandwidth data service channel in a timely manner, the system comprising:
A system for creating a custom advertisement comprising:
Dependencies are inferred from the claim text.