Dispensing apparatus for a liquid product contained in a receptacle, comprising a feed nozzle, said apparatus including an assembly housing or a frame for receiving a mechanism actuated by exerting a pressure on an actuator to draw from the receptacle through the orifice of a dosing chamber a determined quantity of said liquid by means of a plunger compressing a return spring, and to then eject said liquid to the exterior, wherein the mechanism includes an element that is mobile in rotation or translation via the action of the actuator, said mobile element adapted to remain in a first position at the start or rest of the actuator's travel, then to act on a control member for the plunger to fill the dosing chamber with said liquid and to compress the return spring of said plunger, and, at the end of travel, to then pass into a second position placing said dosing chamber in communication with the exterior by the same orifice as that allowing the liquid to be drawn and, releasing the return spring of the plunger, to drive the liquid from the chamber through a through passage of the housing or the frame.