Method and apparatus for controlling a user's PC through an audio-visual broadcast to archive information in the user's PC

A method for allowing a consumer to access an advertiser's location over a global communication network from a consumer's computer disposed at a consumer's location on the network, comprising the steps of:

• defining an archive location in the consumer's computer;
• broadcasting a normal broadcast program to a class of consumers having a unique signal embedded therein, which unique signal embedded therein contains no routing information and is associated with a particular advertiser and a predetermined and associated advertiser location on the network and wherein the unique signal has encoded therein a unique code that correlates with the location of this predetermined advertiser location on the network;
• receiving the normal broadcast program at a consumer's location;
• extracting the unique signal from the received normal broadcast program;
• decoding the unique extracted signal to extract therefrom the unique code;
• in response to the step of decoding, automatically accessing a relational database having stored therein an associative data set for a plurality of unique codes and associated predetermined advertiser location and the associated routing information therefor and determining the routing information to the predetermined advertiser location on the network from a consumer's computer on the network at the consumer's location that is associated with the extracted unique code;
• and
• archiving in the consumer's computer at the archive location the determined routing information.