Paperback rider instantly redeemable coupon

A paperback rider instantly redeemable coupon (IRC) comprising:

• a liner including inner and outer sections on a first face thereof;
• a booklet including first and second surfaces, said first surface of said booklet being disposed substantially adjacent said inner section on said first face of said liner;
• a first laminate being adhesively affixed to said second surface of said booklet and including inner and outer sections on first and second faces thereof, said inner section of said first face of said first laminate being affixed to said booklet, said outer section of said first face of said first laminate being affixed to an area of said outer section of said liner to substantially enclose said booklet between said first laminate and said liner;
• and
• an IRC disposed substantially adjacent said inner section on said second face of said first laminate and having a second laminate adhesively affixed thereon, said second laminate including inner and outer sections on a first face thereof, said inner section of said second laminate being affixed to said IRC and said outer section of said second laminate being affixed to an outermost area of said outer section of said liner, each of said outer sections of said second laminate including perforations for permitting separation and removal of said IRC from said paperback rider IRC.