Method and apparatus to determine and use audience affinity and aptitude

A method of utilizing audience affinity or aptitude associated with content or properties to present a media work which comprises:

• detecting the content or properties in a portion of the media work;
• associating the audience affinity or aptitude associated with the detected content or properties with a presentation rate for the portion;
• and
• presenting the portion at the presentation rate.

A method of presenting a media work which comprises:

• detecting content or properties in portions of the media work;
• associating a presentation order with the detected content or properties that is different from the order of detection;
• reordering the portions according to die presentation order;
• and
• presenting the media work in accordance with the presentation order.

A method of presenting a media work which comprises:

• detecting content or properties in portions of the media work;
• associating a presentation order with the detected content or properties that is different from the order of detection;
• and
• presenting the media work in accordance with the presentation order;
• wherein the step of associating further comprises associating a presentation rate of the portion with the detected content or properties;
• and the step of presenting comprises presenting the media work in accordance with the presentation order and the presentation rates.

A method of testing aptitude of an audience for content or properties of portions of a media work which comprises:

• presenting the media to the audience;
• obtaining user input regarding presentation rates for the portions of the media work;
• and
• correlating the presentation rates with the aptitude for the content or properties of the portions.

A method of presenting a media work which comprises:

• detecting media work content properties in a portion of the media work;
• associating a presentation rate of the portion with the detected media work content properties;
• and
• presenting the portion at the presentation rate;
• wherein the presentation rates provide a substantially uniform rate of content presentation.

A method of presenting a media work which comprises:

• detecting media work content properties in a portion of the media work;
• associating a presentation rate of the portion with the detected media work content properties;
• presenting the portion at the presentation rate;
• and
• wherein the media work content properties comprise indicia of actions of objects.

A method of determining the duration of an altered media work having a presentation rate of one or more of its segments that differs from that of a media work used to create the altered media work, which method comprises:

• segmenting the media work into segments having a single presentation rate;
• determining the length of the segments of the media work;
• computing the duration of the segments of the media work after application of the presentation rate;
• and
• summing the durations to determine the duration of the altered media work.