US 7,027,801 B1Granted

Method delivering location-base targeted advertisements to mobile subscribers

AssigneeNortel Networks Limited

InventorsMichael D. Hall, Narendra Kanar

Life of this patent

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Abstract

An inventive method and apparatus includes a network of servers for providing information on a push basis to a user or consumer that desires to receive event driven information according to specified conditions. The types of push information include event driven information services as well as very targeted advertisements. An information server receives location information that identifies the specific location or Picocell within which the consumer mobile terminal has traveled. Then, a consumer profile is transmitted to vendors proximate to the mobile terminal location as a part of determining whether to transmit information or advertisements to the consumer. If the consumer profile specifies solicited advertisements only, advertisements may only be sent if they include products or services as identified in the consumer profile information.

Claims20

Dependent claims

An information server, comprising:

a processor;
a memory including computer instructions that define logic to prompt the information server to receive a mobile terminal ID and its location whenever the mobile terminal registers its presence in a new cell and to evaluate an information customer profile that corresponds to the mobile terminal ID to determine if a specific push data message is to be transmitted to the mobile terminal through a wireless data packet network;
an internal bus coupled to the processor and the memory to enable the processor to receive the computer instructions stored within the memory, and
wherein the information server is operable to determine if the specific push data message is to be transmitted based upon at least one identified Picocell, wherein push data is arranged according to Picocell service areas, or upon specified products and services identified in a user profile associated with the mobile terminal ID;
wherein a vendor sends the profile to a vendor server for it to determine whether the push data message to the mobile terminal.

2 more elements

Dependencies are inferred from the claim text.

Facts

Application: 10/034,002Filed 26 Dec 2001 · us provisional application
Priority: 6 Feb 2001
Granted: 11 Apr 2006
Term ends: Not estimatedThe source records don’t support an estimate.

Classification8 codes

H04M 3/4878
Non-interactive information services: advertisement messages
G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
H04M 3/42348
Systems providing special services or facilities to subscribers: location-based services which utilize the location information of a target
H04M 3/42059
Calling party identification service: making use of the calling party identifier