Handheld device for holding plastic grocery bags

A holder for supporting the handles of plastic grocery bags in the palm of a human hand, said holder comprising a flat generally elongated base having laterally opposed side edges and opposed upper and lower flat surfaces, a pair of flat sidewalls having opposed outer and inner surfaces upstanding from and connected to the base side edges, said base of a lateral extent so as to enable said holder to be grasped by the cupped configuration of the palm of a human hand such that one base side edge is disposed along the fleshy pads where the fingers of a human hand connect to the palm thereof and the other base side edge is disposed along the palm crease located generally along the knuckle line of the human hand and wherein the outer surfaces of said sidewalls respectively contact the heel of the thumb and the inner surfaces of the fingers of a human hand and wherein upper surfaces of said base and said sidewalls form a recess for supporting the handles of plastic grocery bags, said base comprising, a flat member having a generally circular peripheral edge formed from thin stiff paperboard stock and having upper and lower opposed surfaces, a pair of laterally opposed generally parallel longitudinally extending chordal recesses die punch formed into the lower surface thereof to form weakened lines along said lower surface recesses and bunched material lines along those portions of the upper surface superposed with respect to said recesses, said recesses defining said flat generally elongated base and said pair of flat sidewalls on either side thereof such that the sidewalls may be upwardly rotated about said base to an upright position generally normal to said base wherein said base upper surface is disposed upwardly and said rotation facilitated by said weakened lines and simultaneously resisted by said bunched material lines such that the sidewalls resist flattening contact with each other so as to resist creasing and maintain the flat configuration of said base.