System and method for developing and interpreting e-commerce metrics by utilizing a list of rules wherein each rule contain at least one of entity-specific criteria

A system for developing and interpreting e-commerce metrics of an entity, comprising:

• a downloader for searching a computer network, wherein said computer network contains pages;
• a page processing module for receiving said pages downloaded from said search of said computer network, said page processing module utilizing a first set of rules related to entity-specific criteria defining information relevant to an entity and forming a first subset of pages;
• an archive for storing said first subset of said pages, said pages being downloaded to said archive by said page processing module;
• and
• a database for allowing said page processing module to perform queries of said pages from said first subset of said pages, stored on said archive, in order to produce a report, said report comprising:
• parsed content of said pages generated utilizing a second set of rules inclusive of said first set and adding rules related to searching for at least one key word, whereby the parsed content is parsed with at least one predetermined category;
• scored pages generated utilizing a third set of rules incorporating analyzed statistics based on said first and said second set of rules and incorporating additional information;
• and
• pages prioritized utilizing a fourth set of rules prioritizing contents of said report utilizing results of said second and said third set of rules including said analyzed statistics and said additional information;
• such that said report is utilized to aid an entity in doing business over said computer network.

A computer program product comprising a computer usable medium having computer readable program code means embodied in said medium for causing an application program to execute on a computer that develops and interprets e-commerce metrics of an entity, said computer readable program code means comprising:

• first computer readable program code means for causing the computer to collect pages that are commonly transmitted over a computer network;
• second computer readable program code means for causing the computer to receive a first set of rules related to entity specific criteria defining information relevant to the entity;
• third computer readable program code means for causing the computer to determine whether each of said pages satisfies each of said first set of rules therefore obtaining a first subset of said pages,
• fourth computer readable program code means for parsing content of said first subset of said pages using a second set of rules inclusive of the first set and adding rules related to searching for at least one key word in at least one predetermined category of key words, thereby obtaining a second subset of said pages;
• fifth computer readable program code means for scoring said second subset of said pages utilizing a third set of rules incorporating analyzed statistics based on the first and the second set of rules and incorporating additional information;
• and
• sixth computer readable program code means for causing the computer to generate a report utilizing a fourth set of rules;
• contents of the report utilizing results of the second and third set of rules including the analyzed statistics and said additional information;
• such that said report is utilized to aid an entity in doing business over said computer network.