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US 7,007,979 B2Granted
Advertising materials and method for cooperative promotions
AssigneeAdams Enterprises, Inc.
InventorRobert E. Mitchell
Life of this patent
Estimating the term…
Abstract
Advertising materials are provided for cooperative promotions. The materials comprise of a set of print or electronic coupons printed on removable tabs and a promotional piece or flare. Each coupon entitles its purchaser to a substantial discount on a product. Selected coupons entitle its purchaser to a prize. Multiple break-open windows are formed on the coupons and are movable between closed and open positions respectively concealing and revealing outcome-determining indicia. The indicia comprise symbol combinations and identify respective coupons as either losers or winners entitled to pre-determined awards. A cooperative promotional method utilizing the advertising materials is also disclosed.
Claims30
A cooperative promotional advertising material set, comprising:
- a plurality of removable tabs connected with a connector, wherein selected ones of the plurality of removable tabs include a coupon printed thereon for discounted prices on one or more products, and wherein each of the plurality of removable tabs include outcome-determining indicia printed thereon and a break-open window with a break-open structure with open and closed positions selectively concealing and revealing the outcome-determining indicia;
- a plurality of the removable tabs having losing indicia printed thereon;
- a plurality of the removable tabs having winning indicia associated with respective awards printed thereon;
- proof-of-purchase information printed on the plurality of removable tabs providing additional discounts on the one the or more products or other products;
- and
- a point-of-purchase promotional display with said indicia and the awards associated therewith printed thereon.
3 more elements
An electronic cooperative promotional advertising material set, comprising:
- a plurality of graphical removable tabs connected with a graphical connector, wherein selected ones of the plurality of graphical removable tabs include a graphical coupon printed thereon for discounted prices on one or more products, and wherein each of the plurality of graphical removable tabs include outcome-determining indicia printed thereon and a graphical break-open window with a graphical break-open structure with open and closed positions selectively concealing and revealing the outcome-determining indicia, wherein the graphical break-open structure is broken open upon selection by a selection input;
- a plurality of the graphical removable tabs having losing indicia printed thereon;
- a plurality of the graphical removable tabs having winning indicia associated with respective awards printed thereon;
- proof-of-purchase information printed on the plurality of graphical removable tabs providing additional discounts on the one the or more products or other products;
- and
- a graphical point-of-purchase promotional display with said indicia and the awards associated therewith printed thereon.
3 more elements
A cooperative promotional advertising material set, comprising:
- a plurality of removable tabs, wherein each of the plurality of removable tabs include a coupon printed thereon for discounted prices on one or more products,
- wherein each of the plurality of removable tabs include outcome-determining indicia printed thereon and a break-open window with a break-open structure with open and closed positions selectively concealing and revealing the outcome-determining indicia, and
- wherein each of the plurality of removable tabs include a list of respective awards printed thereon;
- a plurality of the removable tabs having losing indicia printed thereon;
- a plurality of the removable tabs having winning indicia associated with the respective awards having printed thereon;
- proof-of-purchase information printed on the plurality of removable tabs;
- and
- a promotional display with the winning indicia and the awards associated therewith printed thereon.
5 more elements
A co-promotional advertising method, comprising:
- initiating an advertising campaign from an advertiser with a first promoter;
- selecting one or more products of the advertiser for promotion by the first promoter;
- selecting a retail sales entity as a second promoter;
- creating a plurality of coupons with an advertising campaign information printed thereon, wherein the plurality of coupons are printed on plurality of removable tabs connected with a connector, wherein the plurality of coupons include discounted prices for the one or more products, and wherein each of the plurality of removable tabs include outcome-determining indicia printed thereon and a break-open window with a break-open structure with open and closed positions selectively concealing and revealing the outcome-determining indicia;
- distributing a set of the plurality of coupons to the second promoter, wherein the plurality of coupons are distributed as sets of a pre-determined number of the removable tabs connected with the connector;
- and
- making the coupons available for sale to retail customers via the second promoter.
4 more elements
An electronic co-promotional advertising method, comprising:
- initiating an electronic advertising campaign from an advertiser with a first promoter;
- selecting one or more products of the advertiser for electronic promotion with the first promoter;
- selecting a retail sales entity as a second promoter;
- creating a plurality of graphical coupons on a host computer via the first promoter with advertising campaign information electronically printed thereon, wherein the plurality of graphical coupons are printed on plurality of graphical removable tabs,
- wherein the plurality of graphical coupons include discounted prices for the one or more products, and wherein each of the plurality of graphical removable tabs include outcome-determining indicia printed thereon and a graphical break-open window with a graphical break-open structure with open and closed positions selectively concealing and revealing the outcome-determining indicia, wherein the graphical break-open structure is graphically broken-open upon selection by a selection input;
- distributing a set of the plurality of graphical coupons to the second promoter from the host computer via a communications network, wherein the plurality of graphical coupons are distributed as sets of a pre-determined number of the graphical removable tabs;
- and
- making the graphical coupons available for sale to retail customers via the second promoter via a display device.
5 more elements
Dependencies are inferred from the claim text.