Method and system for creating and displaying images including pop-up images on a visual display

A method for delivering information to a person accessing a banner website from a terminal located remote from a source of said banner website, said terminal having an associated display upon which a content of said website is visually perceived by a person using said terminal and a cursor whose position is controllable by said person, comprising the steps of:

• (a) providing single initial signals from said source of said website or from another remote source by means of Javascript when said website is accessed by said person to establish a banner area on said display during a banner display period, said banner area having banner boundaries and including (i) banner advertising message information that is visually perceivable by said person when said website is accessed and (ii) plural sub-areas of said banner area having respective additional visually perceivable advertising messages associated therewith in accordance with a first set of associations wherein the associations of said first set of associations are maintained constant during said banner display time;
• (b) enabling said person to control said cursor to position said cursor on any one of said sub-areas of said banner area to provide a selected sub-area, whereupon said person is automatically provided by means of said Javascript with said respective additional visually perceivable advertising message of said selected sub-area, without requiring other action by said person, said additional visually perceivable advertising message being displayed in a selected region of said display;
• (c) recording and optimizing at least one parameter in accordance optimization criteria to provide optimized parameter information;
• (d) said respective additional visually perceivable advertising message information being imperceivable by said person until said cursor is located on said selected sub-area and remaining perceivable to said person as long as said cursor is positioned on said sub-area;
• (e) altering said associations of said advertising messages with said banner sub-areas in accordance with said optimized parameter information to provide a second set of associations wherein said second set of associations is maintained constant during a further banner display time differing from said first banner display time;
• and
• (f) providing a differing additional visually perceivable advertising message in response to a further positioning of said cursor on said selected sub-area in accordance with said second set of associations.