User control and activation of watermark enabled objects

A system for enabling a user to associate a machine behavior with an object comprising:

• a registration system enabling a user to specify a machine behavior to be associated with an object via an object identifier;
• a database management system in communication with the registration system for receiving and maintaining records associating object identifiers with machine behaviors, wherein the database management system is operable to receive object identifiers and in response, to initiate the machine behavior or behaviors associated with the object identifiers;
• wherein the object identifiers comprise watermark identifiers which are embedded in watermarks on corresponding objects;
• and wherein the machine behavior includes fetching a web site relating to an object carrying the object identifier.

A system for enabling a user to associate a machine behavior with an object comprising:

• a registration system enabling a user to specify a machine behavior to be associated with an object via an object identifier;
• a database management system in communication with the registration system for receiving and maintaining records associating object identifiers with machine behaviors, wherein the database management system is operable to receive object identifiers and in response, to initiate the machine behavior or behaviors associated with the object identifiers;
• a user interface that enables a user to view an image of an object along with an image of a behavior to be associated with the object, the user interface including a control that enables the user to associate the object with the behavior, and the user interface being operable to communicate a database structure to the database management system specifying an object identifier for the object and a description of the behavior;
• wherein the behavior is fetching a web page.

A method for enabling a user to associate a machine behavior with an object comprising:

• presenting a user interface enabling a user to specify a physical object and a machine behavior to be associated with the object;
• receiving a specification of a physical object and a behavior to the associated with that object;
• and
• updating a database with an entry specifying an object identifier of the physical object and the behavior, wherein the database is operable to initiate the behavior in response to receiving an object identifier decoded from machine readable code on the physical object, wherein the specification of the object includes a registration identifier provided on the object or packaging of the object;
• and wherein the registration identifier is embedded in a watermark on the object.

A method for enabling a user to associate a machine behavior with an object comprising:

• presenting a user interface enabling a user to specify an object and a machine behavior to be associated with the object;
• receiving a specification of an object and a behavior to be associated with that object;
• and
• updating a database with an entry specifying an object identifier of the object and the behavior, wherein the database is operable to initiate the behavior in response to receiving an object identifier decoded from machine readable code on the object;
• the specification of the object includes a registration identifier provided on the object or packaging of the object, the registration identifier is embedded in a watermark on the object, the user interface is launched in response to decoding the watermark on the object;
• and the user interface is a web based interface, and the user establishes a connection with the web based interface automatically in response to decoding the watermark on the object.