An image forming method in which developing means is positioned to a predetermined development-permitting position relative to a latent image carrier which moves in a predetermined travel direction while carrying an electrostatic latent image on its surface, a liquid developer including charged toner dispersed in a carrier liquid is accordingly supplied from said developing means to said latent image carrier, said electrostatic latent image is visualized, a toner image is formed, and said toner image is transferred onto an image carrier,
- wherein said image carrier is structured to carry maximum N toner images (where N is an integer equal to or larger than 2) in a direction which corresponds to said travel direction, and
- when said image carrier is to carry (N−1) or fewer toner images, said developing means is moved off from said latent image carrier so as to be responsive to a non-carrying area which does not carry a toner image, thereby ensuring that said liquid developer does not contact said latent image carrier.