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US 7,000,881 B2Granted
Method and device for merchandising a product
OwnerMichael J. Fellinventor
Life of this patent
Estimating the term…
Abstract
An apparatus for merchandising a product. A first merchandising element is detachably engaged with the apparatus. A second merchandising element is detachably engaged to the apparatus. The first and second merchandising elements are coordinated to market the desired product.
Claims20
A method of merchandising a product, comprising:
- providing a base having a top portion and a lateral side wall;
- detachably engaging a first merchandising element to the lateral side wall of the base;
- detachably engaging a second merchandising element to the base such that at least a portion of the second merchandising element is positioned generally over the top portion of the base, the second merchandising element having a shape corresponding to the product;
- and
- coordinating the first and second merchandising elements to market the product.
2 more elements
A method of merchandising a product, comprising:
- positioning a base on a supporting surface, the base having a top portion and a side portion;
- detachably engaging a merchandising element with the base;
- detachably engaging a flexible merchandising element with the top portion of the base by sliding one end of the flexible merchandising element into the base through the top portion thereof, the flexible merchandising element being bendable in response to forces exerted in a direction generally normal to the flexible merchandising element to facilitate the stable positioning of the base, the flexible merchandising element being capable of bending so that a body of the flexible merchandising element extends through an angle, wherein the merchandising element and the flexible merchandising element are coordinated to market the product and the flexible merchandising element includes a shape corresponding to the product.
An apparatus for merchandising a product, comprising:
- a base enclosing a defined volume and having a top portion and a lateral side wall;
- a first merchandising element detachably engaged with the lateral side wall;
- a shelving element disposed above and engaged with the base and adapted to support the product above the base, wherein the shelving element includes a vertical panel that extends generally upwardly from the base and includes first and second major surfaces, wherein the shelving element further includes shelves which extend outwardly therefrom;
- and
- a second merchandising element detachably engaged with one of the base and the shelving element such that at least a portion of the second merchandising element is positioned over the shelving element and on a side of the shelving element opposite from the base, wherein the second merchandising element has a shape corresponding to the product.
2 more elements
A product merchandising apparatus comprising:
- a base that defines a receiving slot generally across a top surface of the base;
- a signage retention mechanism that supports a signage associated with the product in a generally upright orientation;
- the signage including a generally vertical support that is received within the slot, the signage having a shape corresponding to the product;
- at least one product display mechanism attached to the vertical support between the signage and the base;
- and,
- a display element disposed on the base that corresponds to a displayed product.
3 more elements
Dependencies are inferred from the claim text.