Up-and-down display sign

A sign display apparatus engaging a sign support, the sign display apparatus comprising:

• a moveable display face for displaying information;
• a stationary display body having a source of illumination for illuminating the display face when the display face is in a position over the display body;
• a drive mechanism coupled to the display face for moving the display face relative to the stationary display body and its source of illumination;
• and
• first and second parallel guide tracks on respective opposite sides of the display face into which is disposed the display face, thereby defining a plane of travel as the display face is moved.

A sign display apparatus engaging a sign support, the sign display apparatus comprising:

• a moveable display face for displaying information;
• a stationary display body having a source of illumination for illuminating the display face when the display face is in a position over the display body;
• and
• a drive mechanism coupled to the display face for moving the display face relative to the stationary display body and its source of illumination, wherein the drive mechanism includes a first cable and a second cable coupled to respective first and second sides of the display face.

A sign display apparatus engaging a sign support, the sign display apparatus comprising:

• a moveable display face for displaying information;
• a stationary display body having a source of illumination for illuminating the display face when the display face is in a position over the display body;
• a drive mechanism coupled to the display face for moving the display face relative to the stationary display body and its source of illumination;
• and
• a brake disposed within a cavity of the sign support for inhibiting movement of the display face.

An apparatus for lowering a moveable display face to change a message displayed on the display face and for raising the moveable display face to a visible position, the apparatus comprising:

• first and second housing assemblies affixed in a spaced relationship, each housing assembly having:
• (a) an outside surface defining an internal cavity, and
• (b) a guide track extending along at least a portion of the outside surface of the housing assembly such that, in combination, the housing assemblies provide a pair of substantially parallel guide tracks into which is disposed the display face, thereby defining a plane of travel as the display face is lowered and raised;
• and
• a drive mechanism located within the cavities of the first and second housing assemblies and coupled to the display face for moving the display face in the guide tracks and relative to the housing assemblies.

A kit for lowering a moveable display face to change a message displayed on the display face and for raising the moveable display face to a visible position covering a stationary display body having a source of illumination for illuminating the display face when the display face is in position over the display body, the kit comprising:

• first and second housing assemblies adapted to be affixed to a support structure in a spaced relationship, each housing assembly having:
• (a) an outside surface defining an internal cavity, and
• (b) a guide track extending along at least a portion of the outside surface of the housing assembly such that, in combination, the housing assemblies provide a pair of substantially parallel guide tracks into which is disposed the display face, thereby defining a plane of travel as the display face is lowered and raised;
• and
• a drive mechanism located within the cavities of the first and second housing assemblies and coupled to the display face for moving the display face in the guide tracks and relative to the housing assemblies.