Systems and methods for facilitating group rewards

A method comprising:

• receiving, by a retailer and via an apparatus interface, an indication of a group of customers,
• wherein the indication of the group defines a number of customers in the group and further wherein the group comprises at least a first customer and a second customer;
• receiving an indication of a reward the group desires to earn in exchange for completing purchases at the retailer,
• wherein the indication of the reward defines an expected cost of the reward to the retailer;
• determining, based at least partially on the number of customers and the expected cost, purchasing conditions the group would have to satisfy in order to exam the reward,
• wherein the purchasing conditions define at least one of
• a number of purchases,
• a frequency of purchases, and
• a value of purchases
• to be made by the group at the retailer,
• wherein the purchasing conditions comprise at least one respective purchasing condition for each respective customer comprising the group;
• and wherein the purchasing conditions comprise at least a first purchasing condition associated with the first customer and a second purchasing condition associated with the second customer, and
• wherein the first purchasing condition associated with the first customer is different from the second purchasing condition associated with the second customer;
• outputting the purchasing conditions to the group;
• receiving, from the group, a response to the purchasing conditions, and
• registering the group for the reward if the response indicates an acceptance of the purchasing conditions.