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US 6,978,470 B2Granted
System and method for inserting advertising content in broadcast programming
AssigneeBellSouth Intellectual Property Corporation
InventorsScott R. Swix, Paul T. Watson, James H. Gray
Life of this patent
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Abstract
A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.
Claims10
A method for inserting advertising content in broadcast programming, comprising the steps of:
- gathering at a viewer device data identifying characteristics of a viewer that is confined to the viewer device;
- receiving at the viewer device advertising content;
- identifying at the viewer device advertising content corresponding to the confined characteristics of the viewer;
- receiving at the viewer device broadcast content;
- inserting at the viewer device into the broadcast content the advertising content corresponding to the confined characteristics of the viewer;
- displaying at the viewer device the broadcast content with the advertising content matching the confined characteristics of the viewer inserted therein;
- and
- gathering at the viewer device data identifying whether the advertising content matching the confined characteristics of the viewer has been displayed by the viewer device.
5 more elements
Dependencies are inferred from the claim text.