Method of evaluating cosmetic products on a consumer with future predictive transformation

A method for identifying progress of a cosmetic product treatment affect upon a consumer, the affect being personal to that consumer, the method comprising:

• (i) selecting a cosmetic product for trial on the consumer's body and identifying a body feature being observed over a period of time;
• (ii) capturing an initial image of the body feature;
• (iii) displaying the initial image on a monitor;
• (iv) providing an assessment of the initial image based on results of an expert grader study which has calculated consumer perceivable skin attributes on panelists with no treatment/product use;
• (v) digitally transforming in a manner reflecting the effect of a recommended cosmetic over a period of time, based upon the assessment, of a property of the body feature of the consumer selected from color, sags, wrinkles, texture, radiance and combinations thereof, and displaying the transformed image tiled beside the initial image;
• (vi) capturing a further image of the body feature at a later time after the product has been applied by the consumer;
• (vii) allowing the consumer to compare results between the captured initial, digitally transformed, and later time captured images.