System and method for consumer-selected advertising and branding in interactive media

A method for selected advertising in a virtual world, comprising:

• providing one or more advertisements to a participant, wherein users of said virtual world include said participant;
• receiving at least one selection of said one or more advertisements from said participant;
• providing one or more locations for said participant to choose to display said one or more advertisements in said virtual world;
• receiving at least one selection of said one or more locations from said participant;
• creating a selected advertisement from said at least one selection of said one or more advertisements and said at least one selection of said one or more locations;
• providing for display to at least one of said users said selected advertisement in said virtual world, wherein said users are participants in said virtual world or viewers of said virtual world;
• and
• providing a reward to at least one of a host or an advertiser, wherein said reward is based on at least one of (i) providing said one or more advertisements to said participant, (ii) receiving said at least one selection of said one or more advertisements from said participant, (iii) providing said one or more locations for said participant to choose to display said one or more advertisements, (iv) receiving said at least one selection of said one or more locations, or (v) providing for said display to said at least one of said users said selected advertisement.

A system for selected advertising in a virtual world, comprising:

• first means for providing one or more advertisements to a participant, wherein users of said virtual world include said participant;
• first means for receiving at least one selection of said one or more advertisements from said participant;
• second means for providing one or more locations for said participant to choose to display said one or more advertisements in said virtual world;
• second means for receiving at least one selection of said one or more locations from said participant;
• first means for creating a selected advertisement from said at least one selection of said one or more advertisements and said at least one selection of said one or more locations;
• third means for providing for display to at least one of said users said selected advertisement in said virtual world, wherein said users are participants in said virtual world or viewers of said virtual world;
• and
• fourth means for providing a reward to at least said participant, wherein said reward is based on at least said providing for display to at least one of said users.

A system for selected advertising in a virtual world, comprising:

• first means for providing one or more advertisements to a participant, wherein users of said virtual world include said participant;
• first means for receiving at least one selection of said one or more advertisements from said participant;
• second means for providing one or more locations for said participant to choose to display said one or more advertisements in said virtual world;
• second means for receiving at least one selection of said one or more locations from said participant;
• first means for creating a selected advertisement from said at least one selection of said one or more advertisements and said at least one selection of said one or more locations;
• third means for providing for display to at least one of said users said selected advertisement in said virtual world, wherein said users are participants in said virtual world or viewers of said virtual world;
• and
• fourth means for providing a reward to at least one of a host or an advertiser, wherein said reward is based on at least one of (i) providing said one or more advertisements to said participant, (ii) receiving said at least one selection of said one or more advertisements from said participant, (iii) providing said one or more locations for said participant to choose to display said one or more advertisements, (iv) receiving said at least one selection of said one or more locations, or (v) providing for said display to said at least one of said users said selected advertisement.

A computer program product that is capable of providing instructions which when executed by a computing platform cause said computer platform to perform operations for selected advertising in a virtual world, comprising:

• providing one or more advertisements to a participant, wherein users of said virtual world include said participant;
• receiving at least one selection of said one or more advertisements from said participant;
• providing one or more locations for said participant to choose to display said one or more advertisements in said virtual world;
• receiving at least one selection of said one or more locations from said participant;
• creating a selected advertisement from said at least one selection of said one or more advertisements and said at least one selection of said one or more locations;
• providing for display to at least one of said users said selected advertisement in said virtual world, wherein said users are participants in said virtual world or viewers of said virtual world;
• and
• providing a reward to at least said participant, wherein said reward is based on at least said providing for display to at least one of said users.

A computer program product that is capable of providing instructions which when executed by a computing platform cause said computer platform to perform operations for selected advertising in a virtual world, comprising:

• providing one or more advertisements to a participant wherein users of said virtual world include said participant;
• receiving at least one selection of said one or more advertisements from said participant;
• providing one or more locations for said participant to choose to display said one or more advertisements in said virtual world;
• receiving at least one selection of said one or more locations from said participant;
• creating a selected advertisement from said at least one selection of said one or more advertisements and said at least one selection of said one or more locations;
• providing for display to at least one of said users said selected advertisement in said virtual world, wherein said users are participants in said virtual world or viewers of said virtual world;
• and
• providing a reward to at least one of a host or an advertiser, wherein said reward is based on at least one of (i) providing said one or more advertisements to said participant, (ii) receiving said at least one selection of said one or more advertisements from said participant. (iii) providing said one or more locations for said participant to choose to display said one or more advertisements, (iv) receiving said at least one selection of said one or more locations, or (v) providing for said display to said at least one of said users said selected advertisement.