Plastic container with sidewall construction

A container which comprises:

• a blow molded plastic container having a circular base, a cylindrical sidewall projecting upwardly from said base, a neck finish projecting upwardly from said sidewall and having an opening to the inside of the container;
• wherein the sidewall includes a substantially flat upper label panel and a substantially flat lower label panel spaced from the upper label panel, a plurality of spaced apart, continuous, circumferential grooves located between the upper and lower label panels, each extending completely around the sidewall and running generally perpendicular to the central axis of the container, said grooves being separated by raised areas, and said raised areas including a substantially flat portion having a length in the direction of the central axis of the container of from 0.200 inch to 0.120 inch, and including at least one additional continuous groove and at least one additional raised area extending completely around the sidewall located in at least one of (1) above the upper label panel and (2) below the lower label panel, wherein said additional raised area includes a substantially flat portion having a length which is shorter than the length of the substantially flat portion on the raised areas between the circumferential grooves.