Applicator assembly, applicator system, and method of using the applicator assembly

An applicator assembly, comprising:

• a product comprising a first end portion and a second end portion opposite to the first end portion, wherein the first end portion comprises a first portion surface;
• at least one application member surrounding at least part of the product, wherein the application member comprises an application face;
• and
• an actuatable product holder movable relative to the application member, the second end portion of the product being held by the product holder, wherein the assembly is configured such that, in the absence of actuation of the product holder, the first portion surface is disposed in a first position located substantially level with or below the application face,
• wherein the assembly is configured such that actuation of the product holder causes the first portion surface to be moved to at least a second position relative to application face, the second position differing from the first position,
• wherein the assembly is configured such that the first portion surface elastically returns to substantially the first position when actuation of the product holder ceases, and
• wherein the assembly is configured such that, in the absence of actuation of the product holder, the application face is capable of becoming substantially level with the first portion surface or is substantially level with the first portion surface.