Method of delivering advertising material

A method of advertising products related to a product shipped in a box, comprising:

• (a) obtaining a box;
• (b) placing a product in the box;
• (c) identifying a particular product category associated with the product being shipped in the box;
• (d) obtaining a first elongated flexible planar member having a width and a length, said length being substantially greater than said width, said first planar member having an upper surface and a lower surface;
• (e) providing said first flexible planar member with a layer of adhesive material deposited on and covering a substantial portion of said lower surface to form a first packaging tape;
• (f) imprinting on said first tape indicia comprising visually perceivable information to provide a purchaser with information relating to various products within said first particular product category by disposing said information on said upper surface of the tape;
• (g) obtaining a second elongated flexible planar member having a width and a length, said length being substantially greater than said width, said second planar member having an upper surface and a lower surface;
• (h) providing said second flexible planar member with a layer of adhesive material deposited on and covering a substantial portion of said lower surface to form a second packaging tape;
• (i) imprinting on said second tape indicia comprising visually perceivable information to provide a purchaser with information relating to various products within said second particular product category by disposing said information on said upper surface of the tape;
• (j) selecting said first tape or said second tape as more relevant to said product in said box;
• and
• (g) sealing the box with the selected tape.

A method of advertising products likely to be used by a purchaser of a product shipped in a box, comprising:

• (a) obtaining a box;
• (b) placing a product in the box;
• (c) identifying a particular product category associated with the product being shipped in the box;
• (d) obtaining an elongated flexible planar member having a width and a length, said length being substantially greater than said width, said planar member having an upper surface and a lower surface;
• (e) providing said flexible planar member with a layer of adhesive material deposited on and covering a substantial portion of said lower surface to form a packaging tape;
• (f) providing indicia comprising visually perceivable information to the purchaser describing books with general information related to products in the particular product category and information on how to obtain various products within said particular product category by disposing said information on said upper surface of the tape;
• and
• (g) sealing the box with the tape.

A packaging tape system, comprising:

• (a) a first packaging tape adapted to be used to structurally stabilize the form of a package containing a product, and to close the package, comprising:
• (i) an elongated flexible planar member having a width and a length, said length being substantially greater than said width, said planar member having an upper surface and a lower surface;
• (ii) a layer of adhesive material disposed on and covering a substantial portion of said lower surface;
• (iii) printed indica disposed on said upper surface, said indicia bearing visually perceivable information describing books containing product information on products in a particular product category and information useful in the employment of products in said product category;
• wherein said first packaging tape is color coded with a first color, and said first color identifying a first product group;
• and
• (b) at least one additional packaging tape adapted to be used to structurally stabilize the form of a package containing a product, and to close the package, comprising:
• (i) an elongated flexible planar member having a width and a length, said length being substantially greater than said width, said planar member having an upper surface and a lower surface;
• (ii) a layer of adhesive material disposed on and covering a substantial portion of said lower surface;
• (iii) printed indica disposed on said upper surface, said indicia bearing visually perceivable information describing books containing product information on products in a room second particular product category and information useful in the employment of products in said second product category;
• wherein said additional packaging tape is color coded with a different color, different from the colors of said first packaging tape in said tape system, and said different color identifying the product contained within said package as coming from another product group, different from product groups associated with the tapes associated with other packaging tape in said tape system.

A method of packaging a product, comprising the steps of:

• (a) determining the nature of the product;
• (b) determining the product category within which said product is classified;
• (c) identifying other products within said product category;
• (d) putting said product in a carton formed by using an adhesive tape with visual indicia on one side of said tape and an adhesive disposed on the other side of said tape, said visual indicia describing books which have information on other products within said product category, said finished packaging tape being applied to said carton in such a manner as to cause said carton to retain its shape.