Loyalty camera and a system and method for promoting consumer loyalty

A winding tool for use with a loyalty camera in a camera loyalty system, comprising:

• an upper surface;
• a lower surface;
• a circumferential edge, perpendicular to and bounded between said upper surface and said lower surface;
• a plurality of individual, freestanding winding prongs extending perpendicular from said lower surface and arranged to engage a corresponding plurality of individual mating holes in the loyalty camera;
• a winding handle extending perpendicular from said upper surface;
• a key portion extending from said winding tool to engage a film door lever of the loyalty camera.

A method of using a loyalty camera system, comprising the steps of:

• providing a loyalty camera to a consumer, wherein said loyalty camera comprises:
• a camera body;
• an outer casing surrounding said camera body;
• a film advance wheel rotatably attached to said camera body, said film advance wheel including a toothed gear portion and a spindle portion;
• an anti-reversal pawl mounted to said camera body, said anti reversal pawl;
• a spring in communication with said anti-reversal pawl to spring bias said anti-reversal pawl into engagement with said toothed gear portion, permitting only unidirectional rotation of said film advance wheel to advance film when said anti-reversal pawl is engaged therewith,
• a lever arm mounted to said camera body, said lever arm biased into contact with a portion of said anti reversal pawl, said lever arm being bounded on one side by a circumferential surface initially in contact with said spindle portion when said anti-reversal pawl is engaged with said toothed gear portion;
• and
• providing a winding tool to a non-consumer affiliate of the loyalty camera system;
• said winding tool including a film advance wheel engaging portion which engages said film advance wheel to push said lever arm out of contact with said spindle and bias said anti-reversal pawl out of engagement with said toothed gear portion, permitting rotation of said film advance wheel in both directions;
• winding the film with said winding tool, wherein said winding step is performed by said non-consumer affiliate;
• replacing a new canister of film into said loyalty camera on behalf of said consumer, wherein said replacing step is performed by said non-consumer affiliate;
• and
• returning said loyalty camera to said consumer after said replacing step.