Method for passive mining of usage information in a location-based services system
AssigneeAccenture LLP
InventorsMichael L. Gailey, Eric A. Portman, Michael J. Burgiss, Chad S. Holmes, Angela King Smith
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Abstract
A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.
Claims22
A method for providing advertising effectiveness searching capabilities in a location-based services system, comprising the steps of:
- storing usage information for advertising campaigns placed on said location-based services system;
- generating a search request form on a remote terminal;
- entering a search request into said search request form with said remote terminal;
- transmitting said search request to an advertising effectiveness application;
- searching said usage information to generate a response to said search request;
- and
- transmitting said response to said remote terminal.
A method for providing predictive modeling in a location-based services system, comprising:
- creating an advertising campaign with a remote terminal;
- transmitting said advertising campaign to a predictive modeling application;
- searching a profile data file and a usage data database to generate a predictive model for said advertising campaign;
- and
- transmitting said predictive model to said remote terminal.
A method for searching usage information in a location-based services system, comprising the steps of:
- storing usage information for said location-based services system in a usage data database;
- providing an advertiser portal to a remote terminal;
- generating a search request form on said remote terminal;
- inputting a search request into said search request form using said remote terminal;
- transmitting said search request to said advertiser portal;
- searching said usage data database to generate a response to said search request;
- and
- transmitting said response to said remote terminal.
Dependencies are inferred from the claim text.