Data pass-through to sponsors

A method of providing a sponsor access to click-through data related to an advertisement that is displayed to a user of an online service administered by an online service provider, the user using a client application on a local device to access an online server associated with the online service, the local device include an input device and an output device, wherein the online service display the advertisement to the user on behalf of a sponsor, the method comprising:

• the client application causing the advertisement to be displayed on the output device;
• the client application monitoring if the user performs a click-through on the advertisement, wherein the client application is not a browser application;
• the user performing a click-through on the advertisement;
• the client application creating and locally storing a click-through record, the click-through record including the time the user performed the click-through, the date the user performed the click through, geographic location data of the local device, an advertisement identifier code associated with the advertisement, a user identifier code associated with the user, and a sponsor identifier code associated with the sponsor;
• the client application transmitting the click-through record to the online server via a communication channel from the local device to the online server;
• the client application receiving one or more resource locators based on a selection protocol associated with the advertisement, personal profile information associated with the user, and the advertisement identifier code;
• the online server storing the click-through record in a format that is accessible by the sponsor.

A method of assembling data related to a user's interaction with an advertisements, the user accessing an online service via a local device and a client application, the local device including an input device and an output device, the method comprising:

• the user providing the client application with data descriptive of the user, wherein the data includes the user's name, address, occupation, marriage status, age, gender, state, country, zip code, income, education level, hobbies, family size, sports interest, and musical interests;
• the client application locally storing the user-descriptive data in a first data set;
• the client application causing an advertisement to be displayed on the output device;
• the user using the input device to perform a click-through on the advertisement;
• the client application creating and locally storing a click-through record, the click-through record including the time the user performed the click-through, the date the user performed the click through, geographic location data of the local device, an advertisement identifier code associated with the advertisement, the user-descriptive data, and a sponsor identifier code associated with the sponsor;
• the client application transmitting the click-through record to an online server associated with the online service via a communication channel linking the local device to the online server.