In a computer network, a system for deploying programs to policy recipients, comprising, a centralized store of policy objects, at least one of the policy objects having an advertise script associated therewith, the advertise script including program information of at least one program for assigning to policy recipients, and a mechanism for applying policy objects to a policy recipient, wherein at least one of the policy objects applied to that recipient has the advertise script associated therewith, the mechanism processing the script to advertise at least one assigned program to the policy recipient such that the assigned program is advertised as available for execution by the policy recipient prior to installation of program code needed to execute the program.