A printing data generating method to generate printing data for printing an individual color with at least cyan ink, magenta ink, yellow ink, and black ink, comprising performing a process of under color removal which generates a black color amount from a minimum amount of cyan ink, magenta ink, and yellow ink, the under color removal process generating the black color amount according to the minimum amount of cyan ink, magenta ink, and yellow ink, and further according to a ratio multiplied with the minimum amount, wherein the ratio is determined to be a smaller value when a brightness of the individual color is brighter, and the ratio is determined to be a greater value when the brightness of the individual color is darker.