A switchable medium for a visual display comprising an electric field activated molecular system configured within an electric field generated by a pair of electrodes, said molecular system having an electric field induced band gap change that occurs via a reversible or irreversible change of extent of the electron conjugation in the molecule via chemical bonding change to change the band gap, wherein in a first state, there is conjugation throughout the molecular system, term, resulting in a first band gap, and wherein in a second state, the conjugation is changed, resulting in a second band gap, where said second band gap is larger than said first band gap.