Vibrating fishing lure with water dynamics

A vibrating fishing lure, comprising:

• an elongate lure body having a cavity and a longitudinal axis;
• a hook attached to the lure body;
• an elongate battery disposed within the cavity and having a longitudinal axis substantially co-linear with the longitudinal axis of the elongate lure body;
• an eccentrically weighted electric motor disposed within the cavity and configured to impart vibrations to the lure body when receiving power from the battery, wherein the eccentrically weighted electric motor has a longitudinal axis that is substantially co-linear with the longitudinal axis of the elongate battery and the elongate lure body;
• and
• circuitry configured to intermittently distribute power from the battery to the eccentrically weighted electric motor and wherein the circuitry is further configured to intermittently reverse the direction of rotation of the electric motor.

A method of vibrating a fishing lure, comprising:

• providing an elongate lure body having a cavity and a longitudinal axis;
• providing an eccentrically weighted electric motor having a longitudinal axis substantially co-linear with the longitudinal axis of the lure body and disposed within the cavity;
• providing an elongate battery having a longitudinal axis substantially co-linear with the longitudinal axis of the lure body and the electric motor and disposed within the cavity;
• floating the lure body in water such that the eccentric weighting of the electric motor lies in a surface plane of the water;
• energizing the eccentrically weighted electric motor from the elongate battery to impart vibrations upon the lure body that are transferred to the water and to rotate the lure body about the longitudinal axis;
• and
• providing the lure with circuitry configured to intermittently distribute power from the battery to the eccentrically weighted electric motor and wherein the circuitry is further configured to intermittently reverse the direction of rotation of the electric motor.