US 6,785,717 B1Granted

Method of incorporating user reaction measurement software into particular web pages of a website

AssigneeOpinionLab, Inc.

InventorsRand B. Nickerson, Mark A. Treschl, Kathryn L. Kidd, Matthew J. Crofoot, A. Gregory Samata, David E. Mason

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Abstract

A method of incorporating user reaction measurement software (30, 32, 34) into a particular web page (28) of a website (26) includes receiving an icon selection from a website owner (12) specifying a viewable icon (50) to appear on the particular page (28). The icon (50) has associated user reaction measurement software that includes a call to a directory containing an associated script. The icon (50) is incorporated into the particular page (28) and the directory containing the script is generated for communication together with the particular page (28). The call is also incorporated into software of the particular page (28) such that the user reaction measurement software is able to receive a subjective user reaction to the particular page (28), using the script, from a website user (16) that has accessed the particular page (28).

Claims24

Dependent claims

A method of incorporating user reaction measurement software into one of a plurality of particular web pages of a website, comprising:

receiving an icon selection from a website owner specifying a viewable icon to appear on the particular page:
such that the icon selected for the particular page is viewable on the particular page independent of input from a website user subsequent to the website user accessing the particular page and that the icon selected for the particular page solicits a page-specific user reaction concerning the particular page from the website user independent of input from the website user subsequent to the website user accessing the particular page;
and
the icon selected for the particular page having associated user reaction measurement software comprising a call to a directory containing a script, the associated user reaction measurement software operable to receive the page-specific user reaction concerning the particular page for reporting to a website owner, the page-specific user reaction allowing the website owner to identify the particular page as one of the plurality of pages of the website for which the page-specific user reactions are notable relative to page-specific user reactions for other of the plurality of particular pages of the website;
incorporating the icon selected for the particular page into the particular page;
generating the directory containing the script for communication together with the particular page;
and
incorporating the call into software of the particular page such that the user reaction measurement software is operable to receive a subjective user reaction to the particular page, using the script, from a website user that has accessed the particular page.

5 more elements

A method of incorporating user reaction measurement software into a plurality of particular web pages of a website, comprising:

receiving one or more icon selections from a website owner which specify a viewable icon to appear on each particular page:
such that the icon selected for the particular page is viewable on the particular page independent of input from a website user subsequent to the website user accessing the particular page and that the icon selected for the particular pare solicits a page-specific user reaction concerning the particular page from the website user independent of input from the website user subsequent to the website user accessing the particular page;
and
the icon selected for the particular page having associated user reaction measurement software comprising a call to a directory containing a script the associated user reaction measurement software operable to receive the page-specific user reaction concerning the particular page for reporting to a website owner, the page-specific user reaction allowing the website owner to identify the particular page as one of the plurality of pages of the website for which the page-specific user reactions are notable relative to pare-specific user reactions for other of the plurality of particular pares of the website;
incorporating the icons selected for the particular pages into the particular pages;
generating the directories containing the scripts for communication together with the particular pages;
and
incorporating the calls into software of the particular pages such that the user reaction measurement software of each page is operable to receive a subjective user reaction to the particular page, using the script, from a website user that has accessed the particular page.

5 more elements

Dependencies are inferred from the claim text.

Facts

Application: 09/595,337Filed 14 Jun 2000 · continuation
Priority: 30 Aug 1999
Granted: 31 Aug 2004
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

G06F 3/04847
For the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a…:…
G06Q 30/0242
Advertisements: determining effectiveness of advertisements
G06F
Computing and data processing
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial