System and method of linking items in audio, visual, and printed media to related information stored on an electronic network using a mobile device

A method for linking to an electronic network containing a supply of information related to an item in the content of external media observable by a user and for presenting information from said supply to a user upon the users request, said method comprising the steps of:

• storing in a database information that is related to an item in the content of external media observable by a user and compiled by a provider of said item-related information for presentation to the user;
• coupling an implementing server comprising said database to said electronic network and storing added information in said implementing server that is compiled by said provider and associated with said item-related information stored in said database, which added information relates to where further item-related information of said supply can be located on the electronic network;
• providing an input terminal operable by a user, when interested in information relating to said item in the external media observed, to send a coded input for linking to and accessing said implementing server, said coded input comprising codes associated with said item in said external media by said provider and addressing said database-stored item-related information and said added information to locate said further item-related information of said supply;
• and
• in response to said coded input from said user, activating said implementing server to provide said item-related information stored in said database and said further item-related information of said supply from the electronic network ready for presentation to the user in accordance with the codes in said coded input.